Top of Google, pay per lead
The "Verified" badge above the regular ads, for eligible trades. We handle setup, and we'll tell you if your trade qualifies.
Get found first
Stop depending on referrals.
Homeowners Google you before they ever call, even the ones who were referred. Ads put you in front of them, right when they're already looking. So you're the first one they find.
You run the business. We'll run the ads.
Facebook and Google make it look easy, like you just set a budget, boost a post, and you're done. But they get paid whether it works for you or not, so easy is exactly what they want you to believe. Doing it right, week after week, is a craft, not a five-minute setup. That's the part we run for you, so you stay on the job, not in the ad account.
You run the business. We'll run the ads.
Facebook and Google make it look easy, like you just set a budget, boost a post, and you're done. But they get paid whether it works for you or not, so easy is exactly what they want you to believe. Doing it right, week after week, is a craft, not a five-minute setup. That's the part we run for you, so you stay on the job, not in the ad account.
Real campaigns built for your trade.
We stop your money going to people who'll never call.
We tell you up front what you'll likely spend.
Real campaigns built for your trade.
We stop your money going to people who'll never call.
We tell you up front what you'll likely spend.
What you get
Everything we run to get you found.
Right now, someone near you is searching for what you do. We make sure they find you.
01
Your money chases the ads that bring real calls.
We track every call, so the moment an ad stops bringing good ones, your budget moves off it. You're never stuck paying for what doesn't work.
02
We get you in front of everyone searching for your work.
We learn your services and the words people actually use to find them, by the job and by the town. You show up whether they search "emergency roof repair" or "roofer near me."
03
Eyes on your ads every week. Never set and forget.
Most accounts get built and left alone. We watch yours constantly, with AI helping us keep up across your whole market, so your budget always sits on what's working.
04
You always see what we're doing with your money.
We won't promise a number we can't prove. We'll show you the real one every month, the calls, the jobs, and what each cost, easy to read in a minute. Most agencies keep this quiet. Want to dig deeper, just ask.
Inbox
Jun 1 · 6:04 AMFromOmar Mendivil · Groundwork<omar@groundworkstudio.co>
ToVega Air Conditioning<owner@vega-air.example>
SubjectVega Air Conditioning · May report
Vega Air Conditioning · May 2026
Strong start to the busy season. 58 calls, 21 booked installs, and cost per lead down to $41. Local Services Ads are doing the heavy lifting.
Leads
+19 vs Apr58
Cost per lead
↓ $28$41
Booked jobs
+7 vs Apr21
Your ad spend
on pace$2,380
Cost per lead · 60 days
Cost per lead, last 60 days.
Leads by channel
- Google Search27leads
- LSA23leads
- Facebook8leads
What we did
- May 6
Switched on Local Services Ads for AC repair. Google's 'Verified' badge shows above the regular ads. At $34 a lead, it's the cheapest source you have.
- May 13
Paused the slow 'AC installation' keywords. They ran $74 a lead with few bookings this time of year. Moved that money to 'AC repair near me,' which books same week.
- May 21
Launched the heat-wave landing page. A 108° stretch was forecast. The page leads with same-day repair and a one-tap call button.
Read the full May reportOmar Mendivil, your strategist · Groundwork Studio
Channel coverage
We run every ad channel.
Google, Meta, YouTube, Local Services Ads, and more. They each win different work. We figure out what fits your shop, and run it.
When they're already searching for help
Top of the results the moment someone searches for the job: roof leak, no-AC, burst pipe. The folks ready to hire right now.
Get known before they need you
Short video that gets your name known around town, even on videos about your trade. Skippable, so you mostly pay for people who actually watch.
Stay in front of the ones still deciding
Quiet reminders for people who visited but haven't called yet, on the sites they already browse.
Reach homeowners before they search
Show your best work to the right neighborhoods. Built for remodels, restoration, and anything where before-and-after sells the job.
Plus Nextdoor, TikTok, and more. Not sure what fits your shop? Just ask.
By the numbers
The customers are already out there searching.
Two numbers on where the work actually comes from now: people search for local pros all the time, and the ones who click your ad are looking to hire.
The demand is already online.
People looking to hire a local pro start on search, and they're back on it every week. The demand for your work is already out there. Ads are how you show up for it, instead of hoping they remember your name.
of people search online for a local business at least once a week.
And ads sit right at the top.
When they search, almost nobody scrolls. Over half of every click goes to the top few results, and that's exactly where your ads are placed. We put you right there, above everyone.
of Google clicks go to the top three results.
Pricing
Two paths. Pick the one that fits.
Paid ad campaigns we build and run across every platform: Google, Meta, YouTube, and more. Your fee is set by what you spend on ads.
Monthly ad spendOur management fee
Up to $5k
$850 / mo
Up to $5k
$850 / mo$5k to $7.5k
$1,250 / mo
$5k to $7.5k
$1,250 / mo$7.5k to $10k
$1,550 / mo
$7.5k to $10k
$1,550 / mo$10k to $15k
$2,100 / mo
$10k to $15k
$2,100 / mo$15k to $20k
$2,600 / mo
$15k to $20k
$2,600 / mo$20k to $30k
$3,000 / mo
$20k to $30k
$3,000 / mo$30k to $100k
10% of spend
$30k to $100k
10% of spend$100k+
Call for quote
$100k+
Call for quoteMonth-to-month, no annual lock-in. One fee covers every platform we run for you. Your ad spend is paid straight to Google or Meta on your own card, never to us. Setup is $1,395 one-time, waived for Foundation grads.
Our pricing is right here, set by your ad spend. No hidden floors, no surprise markups.
If your monthly ad spend is under $1,000 and Google Local isn't in your area, paid ads probably aren't the right first move. Foundation-tier businesses see better returns growing SEO or social media first.
Start with SEO →How we think about this
Your account. Your money. Your data. On exit, it's still yours.
Most ad agencies hold your account, hold your spend, and hide how they price it. We built Groundwork the opposite way. Your card pays Google directly. Your name is on the account. Our pricing is published right here, set by your ad spend, with no hidden floors or surprise markups. If you leave us, we walk out and you keep everything we built.
Omar MendivilFounder
You pay Google direct.
Your card stays on file with Google and Meta. We manage the campaigns; we never touch the ad-spend dollars.
You own the account.
Your business name on the Google Ads + Meta accounts, day one. We sit as Manager, never as Owner.
No contracts. Leave any month.
Month to month, always. We keep your business by earning it every month, never by trapping you in a year-long signature.
Account access retained on exit.
If you fire us tomorrow, you keep the ad accounts, the pixels, the conversion data, the history. Nothing held hostage.
Get started
Ready to start? Pick the path that fits you.
SWEET SPOT
Campaign-managed
Priced by your monthly ad spend
From $850 / mo$1,395 one-time setup
- Every platform: Google, Meta, YouTube, and more
- Campaign build: structure, audiences, creative
- Conversion tracking installed + maintained
- Weekly optimization
- Monthly report: every decision, every lead
Your fee is set by your monthly ad spend (the full table is above): from $850/mo, 10% of spend above $30k. Month-to-month, no annual lock-in. Setup $1,395 one-time, waived for Foundation grads.
Connects to your stack
Inside the platforms you already pay for.
We run inside your Google Ads, Meta, and GA4. You own every account; we plug in, optimize, and report out.
- Google Ads
- GoHighLevel
- Google Analytics
- Google Ads
- GoHighLevel
- Google Analytics
- Google Ads
- Meta
- slack
- Search Console
- Meta
- slack
- Search Console
- Meta
- Google Analytics
- Google Ads
- GoHighLevel
- Google Analytics
- Google Ads
- GoHighLevel
- Google Analytics
- Search Console
- Meta
- slack
- Search Console
- Meta
- slack
- Search Console
Pairs with Advertising
When the ad earns a call, Voice AI answers it.
A paid call only pays off if someone answers it. If you're on a roof or driving between jobs, it goes to voicemail and your ad spend goes with it. Voice AI answers, sounds human, and books the job straight into your calendar.
Learn more about Voice AIPairs with Advertising
Every lead the ads send lands in one place.
Ads turn on, the phone rings, texts come in, web forms fire. Without a CRM that's three inboxes you forget to check. CRM & Operations puts every lead in one pipeline with auto-replies, follow-up cadences, and a tag on every lead for where it came from.
Learn more about CRM & OperationsMore from the blog
trainingHow to Never Lose a Customer Before They Even Hire You
You're getting calls. People are finding you. But somewhere between the first ring and the booked job, you're losing them. Here's what's going wrong and the systems that fix it.
trainingWhat Every Service Business Needs Before Running Ads
Running ads without the rest of the foundation is like turning on a faucet with no bucket underneath. Here's the full picture of what a service business actually needs to show up, get leads, and not lose them.
google-business-profileHow to Set Up Google Business Profile Without a Storefront
You go to the customer. You don't have a shop or an office with a sign on it. But Google still wants proof you're real. Here's the exact process to get your service business verified on Google Business Profile — the same steps I walk my clients through.
You run the business. We'll run the ads.
Contact SalesBuilt and run by Groundwork. Your account, your data, and your ad spend stay yours, start to finish.