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© 2026 Groundwork Studio LLC. All rights reserved.

Built in Tucson, AZ.

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CRM & Operations

One place where every lead, call, and job flows in. Set up for you.

Every call, text, web lead, and new job ends up in one place, organized and easy to find. We set the whole thing up for you, with real help whenever you need it, so nothing scatters across your phone, your notebook, and your head.

Contact Sales
9:41
Conversations
Search messages
All
Unread3
SMS
Voicemail
Missed
MB
Mike Bencardino4:47p
AC stopped blowing cold around 3, need someone today
MR
Martinez Roofing3:21p
Missed call · 0:43 voicemail attached
PA
Patel2:14p
Voicemail (0:38) · about quote follow-up
LM
Linda M.11:02a
Confirming tomorrow at 9am, see you then
WF
Web form9:43a
New lead, Desert Restoration · water damage
Home
Conversations
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Calendar
Apps
“It still boggles my mind how many service businesses run on five apps that don't talk to each other. So I set you up on the Control Center, dial it in to how you actually work, and stick with you while you learn it. You're never left to figure it out alone.”
OMOmar MendivilFounder, Groundwork Studio

It doesn't just hold your leads. It gets them booked.

A lead left hanging is already gone. Get back to them fast, even while you're on a job, and now there's a real shot at booking it. The Control Center makes that move for you the second a lead comes in, every time.

It doesn't just hold your leads. It gets them booked.

A lead left hanging is already gone. Get back to them fast, even while you're on a job, and now there's a real shot at booking it. The Control Center makes that move for you the second a lead comes in, every time.

Works on its ownMMike R. · HVAC install
Text-back sent
Auto-reply in seconds, before the call hit voicemail.
Lead here
New
Contacted
Booked

You're never stuck running it.

Other systems hand you a login and leave. Not here. From day one you're in a community with a short video for every task, plus real people you can reach the whole time you're with us. Hit something the videos don't cover? Ask, we walk you through it, and the ones worth sharing become videos so the next contractor has them too.

You're never stuck running it.

Other systems hand you a login and leave. Not here. From day one you're in a community with a short video for every task, plus real people you can reach the whole time you're with us. Hit something the videos don't cover? Ask, we walk you through it, and the ones worth sharing become videos so the next contractor has them too.

  • A video for every task, in a classroom you're invited to from day one.

  • Real people the whole time you're with us, not a chatbot or a forum.

  • If something isn't covered, we walk you through it, and the common ones become new videos over time.

community.groundworkstudio.co/classroom
Control Center
ClassroomCommunityCalendarMembersLeaderboard
SearchJD4
Course
Control Center Playbook
35%
01Getting Started6
Your inbox
Your pipeline
Your calendar
Missed-call text-back
Follow-up flows
02Automations8
03Day to Day6
Classroom · Getting Started

Your learning path

Module 1 of 3 · 6 lessons
015 min
Your inbox
027 min
Your pipeline
036 min
Your calendar
04Up next4 min
Missed-call text-back
059 min
Follow-up flows
068 min
Reading your numbers
  • A video for every task, in a classroom you're invited to from day one.

  • Real people the whole time you're with us, not a chatbot or a forum.

  • If something isn't covered, we walk you through it, and the common ones become new videos over time.

MOBILE APP

Run it all from your phone.

Every call, every job, every number that matters, right on your phone. The whole operation in your pocket, on the roof or on the road.

9:41
Conversations
Search messages
All
Unread3
SMS
Voicemail
Missed
MB
Mike Bencardino4:47p
AC stopped blowing cold around 3, need someone today
MR
Martinez Roofing3:21p
Missed call · 0:43 voicemail attached
PA
Patel2:14p
Voicemail (0:38) · about quote follow-up
LM
Linda M.11:02a
Confirming tomorrow at 9am, see you then
WF
Web form9:43a
New lead, Desert Restoration · water damage
Home
Conversations
Search
Calendar
Apps

Every channel, one inbox.

SMS, calls, Facebook, Instagram, Google Business, and WhatsApp threads land in the same inbox. Reply from one keyboard, no jumping between apps.

9:41
May 2026

Calendar

M14
T15
W16
T17
F18
S19
S20
7 AM
8 AM
9 AM
10 AM
11 AM
AC serviceMike Bencardino8 AM – 9:30 AM
Follow-up call10 AM – 10:30 AM
Appointment booked
Mike Bencardino · AC service
Tomorrow · 8:00 – 9:30 AM · confirmation sent
Home
Conversations
Search
Calendar
Apps

Your day, in your pocket.

Today's jobs, what's next, who's on the way. Tap to call the customer. Reschedules write back to the office calendar.

9:41
TR
Tucson Roofing
Tucson, AZ
Welcome, James
Last 30 days
Pending tasks
4
Last 30 days
Money in play
$12,450
Last 30 days
Unread Messages
7
Today
Appointments
3
Pinned Apps
Contacts
Opportunities
Dialer
Home
Conversations
Search
Calendar
Apps

Your whole operation at a glance.

Open the app and see pending tasks, money in play, unread messages, and today's appointments, the whole operation in one screen.

GETTING SET UP

However you run things now, we square you away.

Three steps from your first call to working from one place, and we do the heavy lifting. We meet you wherever you're starting from, bring it all over, and give you the real timeline up front.

01

Bring it over.

Running off your phone, a spreadsheet, or another system? We start from whatever you've got. We'll even help you export your phone contacts and pull them in, so you're not stuck figuring out the move yourself.

Nothing to figure out.

The export and the import are on us, start to finish.

Nothing left behind.

Every contact and number comes over.

Groundwork · Setup

Bring it over

Wherever you’re at
  • iPhone contacts1,240 found · we export them for you
  • A spreadsheetDrop in a CSV
  • Another systemWe move it over for you

Wherever it lives now, we pull it in for you. Nothing to figure out.

02

We set it up.

Now the real work, dialing in your automations. Missed-call text-back, instant lead replies, follow-ups that don't quit, reminders, every automation you need to actually run the business, set to fire the way your jobs really flow. As you grow, you layer on more: multi-location, custom integrations, whatever the bigger operation needs.

Every automation you need.

The full set to run the business, not a stripped-down starter.

Add more as you grow.

Multi-location and custom integrations, layered on when you scale.

Groundwork · Setup

Your automations

On us
  • Missed-call text-backTexts back the second you can't pick up
  • Instant lead replyEvery new lead gets an answer in seconds
  • Follow-up sequenceKeeps chasing until they reply
  • RemindersBefore every appointment

Every one tuned to how your jobs actually run.

03

Up and running fast.

You're in from day one. Over the first week or so, we get everything connected so your leads, calls, and messages all land in one place, handled in the background while you settle in.

Access from day one.

You're in the system right away.

Connected in about a week.

Everything flowing into one place.

Your setup timelineMost setups, about a week
You're inDay one access
We move it overEverything transferred
Fully liveLeads flowing
Your dashboardfirst month liveLast 7 days

New leads

34

↑ 12 this week

Booked

18

↑ 6 this week

In play

$47k

↑ 9 jobs

  • Dana WhitfieldMissed call · texted back in 12sBooked
  • Westside reroofWeb form · follow-up sentQuoted
  • Marisol VegaNew lead · auto-repliedCaptured

Groundwork · Setup

Bring it over

Wherever you’re at
  • iPhone contacts1,240 found · we export them for you
  • A spreadsheetDrop in a CSV
  • Another systemWe move it over for you

Wherever it lives now, we pull it in for you. Nothing to figure out.

Is this you?

You're running all of this by hand. You don't have to.

If that's your day, we set this up to fit how you already work.

  • You answer the calls, quote the jobs, run the crew.
  • Leads land in forms, calls, texts, and DMs.
  • Follow-ups happen when you get a free minute.
  • The schedule lives in your head and your phone.
  • All of it in one place, running on its own.

Everything but the last line, you carry today. That's the part we take over.

See pricing→Contact Sales

DONE FOR YOU

What we automate for you.

You don't wire these up. We build them on a full CRM platform, tuned to how you actually run things, not templates you piece together yourself. These are the automations that catch the lead and keep the job moving while you're out on the truck.

DRDesert RestorationWeb form · water damageNew lead
Form submitted · 9:43 AMThanks for reaching out to Summit Air! We got your request and we'll call within the hour. Need it sooner? Book here: summitair.co/bookSMS + email sent · 6s ✓

Instant lead response

A new lead fills out a form or calls in and gets a text and email back in seconds, while you're still up on the roof. Speed is what wins the job.

Fires in seconds
MRMike R.SMS · (520) 555-0148Missed call
Missed call · 9:42 AM · no voicemailSorry I missed your call! Grab a time here: summitair.co/book. Or reply and I'll get right back to you.Auto-reply · sent in 8s ✓Perfect, booking now

Missed-call text-back

Can't pick up? The caller gets an automatic text right away, so the lead doesn't bounce to the next name in the search results.

When you can't pick up
New appointmentBooked from your link · Tue, May 15Confirmed
Just bookedAC serviceMike R. · Tue 8:00 to 9:30 AM
Confirmation sentJust now
Reminder text24h before
Reminder text1h before

Scheduling and reminders

A booking link, auto-confirmations, and reminder texts before the appointment. Fewer no-shows, less back-and-forth on the phone.

Before every job
No-show caughtDana W. missed Tue 8:00 AMRebooked
Drywall estimate · Dana W.No-show
Was Tue 8:00 AM · no call
Rebook text sentJust now
New time confirmedThu 9:00 AM

Win back no-shows

When someone books and then doesn't show, an automatic text goes out to get them back on the calendar. A missed slot doesn't turn into a lost job.

After a no-show
PipelineWatching every open dealOn it
Estimate sentNo reply · 3d
Patel · New rooftop unit$4,200 · sitting since Monday
Follow-up text sentJust now
Owner nudged to callNow

Quotes don't go cold

Quote sent and no reply in three days? Auto follow-up. A deal sitting too long? You get a nudge. It watches every open job for you.

Runs in the background

BY THE NUMBERS

Speed catches the lead. Scattered loses it.

Slow replies and scattered tools are where the trades quietly lose jobs. Both come down to one fix, everything in one place.

The first hour wins the job.

When a lead fills out a form or leaves a voicemail, the clock is already running. Harvard Business Review studied 1.25 million sales leads. The businesses that answered within an hour were 7x more likely to qualify the lead than the ones that waited even an hour longer. Same lead, same offer. The only thing that changed was how fast you got back to them.

7x

more likely to qualify a lead by answering within the hour, not an hour later.

Source: Harvard Business Review, Oldroyd, McElheran, Elkington (2011).

Every extra app is a leak.

Salesforce's State of Sales survey found that the average rep now juggles 8 different tools to close one deal. For the owner who is also the salesperson, the dispatcher, and the crew chief, every extra app between the lead and the callback is another place you lose the job. One inbox fixes that.

8

different tools the average sales rep uses to close one deal. We collapse them into one place.

Source: Salesforce State of Sales, 5th edition (2024).
PRICING

What's inside CRM & Operations

A one-time setup gets it built, then run it your way. Keep the wheel on Hosted, or hand it to us on Managed. Flat monthly, cancel any month, your data always yours to export.

YOU RUN IT

Hosted

$995 one-time setup

$297/moor $2,851/yr, save 20%
  • White-labeled Control Center, browser and mobile app
  • The 7 core automations, built and tuned for you
  • Your pipeline, calendar, lead form, and one inbox (calls, SMS, Facebook, Instagram, Google, WhatsApp), set up
  • Contacts, custom fields, and reporting
  • A2P texting registration handled, with usage shown before every send, no surprise bills
Get started→
WE RUN ITMost popular

Managed

$995 one-time setup

$497/moor $4,772/yr, save 20%
  • Everything in Hosted
  • We watch your automations so they never silently break
  • We keep your inbox clean and organized
  • Support whenever you need it
  • A set of changes each month included, a new calendar, a workflow tweak, small fixes
Get started→
ADD ANY TIME

Add-ons

Bolt on when you need it

  • Custom workflow builds, from $495
  • Email campaigns on your own domain, $795 setup + from $297/mo
  • QuickBooks, Jobber, Housecall Pro, and custom integrations
  • Advanced setup for multi-pipeline and team scaling, $1,995
Talk it through→
YOU RUN IT

Hosted

$995 one-time setup

$297/moor $2,851/yr, save 20%
  • White-labeled Control Center, browser and mobile app
  • The 7 core automations, built and tuned for you
  • Your pipeline, calendar, lead form, and one inbox (calls, SMS, Facebook, Instagram, Google, WhatsApp), set up
  • Contacts, custom fields, and reporting
  • A2P texting registration handled, with usage shown before every send, no surprise bills
Get started→
WE RUN ITMost popular

Managed

$995 one-time setup

$497/moor $4,772/yr, save 20%
  • Everything in Hosted
  • We watch your automations so they never silently break
  • We keep your inbox clean and organized
  • Support whenever you need it
  • A set of changes each month included, a new calendar, a workflow tweak, small fixes
Get started→
ADD ANY TIME

Add-ons

Bolt on when you need it

  • Custom workflow builds, from $495
  • Email campaigns on your own domain, $795 setup + from $297/mo
  • QuickBooks, Jobber, Housecall Pro, and custom integrations
  • Advanced setup for multi-pipeline and team scaling, $1,995
Talk it through→
Connects to your tools

Works with the tools you already run.

Calendar, payments, books, and texts, all wired into one CRM. We handle every connection. You don't lift a finger.

  • Google Calendar
  • QuickBooks
  • Zapier
  • Google Calendar
  • QuickBooks
  • Zapier
  • Google Calendar
  • QuickBooks
  • Zapier
  • Google Calendar
  • QuickBooks
  • Zapier
  • Google Calendar
  • Outlook
  • twilio
  • slack
  • Outlook
  • twilio
  • slack
  • Outlook
  • twilio
  • slack
  • Outlook
  • twilio
  • slack
  • Outlook
  • Gmail
  • Jobber
  • HubSpot
  • Gmail
  • Jobber
  • HubSpot
  • Gmail
  • Jobber
  • HubSpot
  • Gmail
  • Jobber
  • HubSpot
  • Gmail
  • Stripe
  • Housecall Pro
  • salesforce
  • Stripe
  • Housecall Pro
  • salesforce
  • Stripe
  • Housecall Pro
  • salesforce
  • Stripe
  • Housecall Pro
  • salesforce
  • Stripe

Pairs with your CRM

Miss the call, still book the job.

When you're out on a job and the phone rings, Voice AI picks up in your voice, answers the basics, and books the appointment. It lands in your CRM the second the call ends. The automations here catch the lead, Voice AI catches the call.

Learn more about Voice AI→
JohnCaller
SaraAI agent

Hello, this is Sara with Premier Plumbing. How can I help?

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We set it up. You watch it work.

Contact Sales→
OMBuilt and run by Groundwork. Yours to keep, free to switch off any time.