They look you up
use Google to find a local business
If you're not on Google, you're not in the race.
Foundation
If a customer looked you up right now, would they even find you?
For most local businesses, the honest answer is no. The job goes to whoever they find instead. Foundation fixes that, set up for you and wired together.
Right now, your base isn't built. Here's the path a customer takes, and the three places it breaks.
When someone needs the work you do, here's the path they take, and the three places it breaks if your base isn't there.
The search
It starts on Google, with or without you.
They grab their phone and search. Without a working Google profile, you don't show up at all.
84%of consumers use Google to find a local business.
Source: BrightLocal Local Consumer Review Survey 2025.The size-up
Coming up isn't enough.
The other shops have a real website and a Google profile full of reviews. Leave a gap and the lead goes to whoever earns trust first.
The call
They reach out. Where does it land?
You can't answer every call on the job. The Control Center catches the ones you miss and texts them back on its own.
Foundation is a package on purpose.
Anyone will sell you these pieces one at a time. The gaps between them kill the results.
Foundation is a package on purpose.
Anyone will sell you these pieces one at a time. The gaps between them kill the results.
A website without a Google profile pointing to it never shows up in local search.
A Google profile that's not fully set up loses to the one above it that is.
A lead with nowhere to land vanishes into voicemail.
A website without a Google profile pointing to it never shows up in local search.
A Google profile that's not fully set up loses to the one above it that is.
A lead with nowhere to land vanishes into voicemail.
Your first 90 days
Three months done for you, then it's yours.
What we build, how it runs, and what's yours to keep.
The free audit
An honest look at exactly what is broken, and how to fix it.
Request a free audit and hop on a call. Our prices are not for everyone, and we own that, it is why the free blog exists. But making it all work, wired right so nothing breaks later, is the part we get right.
- Website is live
- Google Business Profile claimed
- Site actually turns visits into calls
- Reviews coming in automatically after every job
- Every call and lead captured in one place
Your audit will be specific to your business, delivered as a PDF at the end of the call.
By the numbers
Buyers start on Google. What they find decides who they call.
Independent research on why Foundation starts with getting you found, then gives buyers a reason to choose you.
Why getting found comes first, and why reviews are what close it.
They check first
read reviews before choosing a local business
Showing up gets you seen. Reviews get you chosen.
Source: BrightLocal Local Consumer Review Survey, 2025.
Grad for life
Add a service later, skip the setup fee.
Once your Foundation is built, you're a grad for life. Add SEO, Social, or Ads down the road and the setup fee is waived. You just pick up the monthly. That's up to $2,385 you never pay.
This waives the setup fee only. Each service still carries its own ongoing fee, billed when it starts.
How we work
The part you stop worrying about.
We build it, you own it. Your domain, site, brand, Google profile, and CRM data all go in your name, never held hostage by an agency. No long-term contract, and we guarantee our work, not your results. If you walk, what's yours stays yours.
Omar MendivilFounder
Everything builds on this.
Website, Google profile, reviews, and CRM aren't four tools, they're one working base every service business needs, and the core Groundwork runs on too. Get it right and you're always ready: ads, SEO, social, all of it builds on top.
One team for your whole base.
One team builds and runs all of it, not a pile of vendor logins that never talk to each other.
You own every asset we build. Ownership of delivered work transfers on completion of full payment, per your service agreement.
WHAT'S INCLUDED
One price. The whole base.
Foundation is one flat price for the full setup, built and managed for 90 days, then it is yours to keep.
90-day build
Foundation
The complete base, built and launched for you.
$4,495one-time · then yours from $50/mo
Get a free auditEverything included
- A website built for your business, live and mobile-ready
- Google Business Profile claimed and optimized
- Control Center CRM with your pipeline and inbox
- Missed-call text-back and new-lead auto-reply
- Review requests sent automatically after every job
- Social profiles created and connected
- Three months of active management
- You own everything we build
Keep your tools
Plugs into the tools you already run.
We wire it all together. You don't lift a finger.
- Search Console
- QuickBooks
- Zapier
- Google Analytics
- Google Calendar
- Jobber
- Meta
- Gmail
- Housecall Pro
- Stripe
- twilio
- Search Console
- Google Analytics
- Google Calendar
- Jobber
- Meta
- Gmail
- Housecall Pro
- Stripe
- twilio
- Search Console
- QuickBooks
- Zapier
- Google Analytics
- Meta
- Gmail
- Housecall Pro
- Stripe
- twilio
- Search Console
- QuickBooks
- Zapier
- Google Analytics
- Google Calendar
- Jobber
- Meta
- Stripe
- twilio
- Search Console
- QuickBooks
- Zapier
- Google Analytics
- Google Calendar
- Jobber
- Meta
- Gmail
- Housecall Pro
- Stripe
Straight answers
Frequently asked questions about Foundation
Pairs with Foundation
Foundation gets you found. Google Local puts you at the top.
Local Service Ads run above the regular results, your business first, with Google's Verified badge after they check your license and reviews. You pay per lead, not per click. Foundation is the base it builds on.
Learn more about Local SEOIllustration of a Google search for a local roofer, where the Sponsored results sit at the top of the page and the first listing is a Google-Verified business with quote, call, and booking buttons.
Pairs with Foundation
Foundation gets you live. Voice AI answers the phone when you can't.
Foundation gets you found, so the calls start coming. Voice AI catches the ones you can't. Every call captured, every appointment booked, every lead in the same Control Center you already own.
Learn more about Voice AIMore from the blog
trainingHow to Never Lose a Customer Before They Even Hire You
You're getting calls. People are finding you. But somewhere between the first ring and the booked job, you're losing them. Here's what's going wrong and the systems that fix it.
trainingWhat Every Service Business Needs Before Running Ads
Running ads without the rest of the foundation is like turning on a faucet with no bucket underneath. Here's the full picture of what a service business actually needs to show up, get leads, and not lose them.
google-business-profileHow to Set Up Google Business Profile Without a Storefront
You go to the customer. You don't have a shop or an office with a sign on it. But Google still wants proof you're real. Here's the exact process to get your service business verified on Google Business Profile — the same steps I walk my clients through.